Blog — Writing sets

In the stack of 10 or so letters you’ve just picked up by your front door, there’s one that stands out from all the rest. It’s not the bill, the takeaway menu (well ok maybe later that will come back into play), or the latest broadband deal. It’s the one in the beautifully textured envelope with your name on it that’s been carefully written by hand. When it comes to handwritten communication, psychologically we are drawn to the tactile & tangible element of it, our brains are attuned to notice things that are different. Hence why you’ll always bypass the generically...

There are certain words that spring to most people’s minds when you ask them to describe the Art Deco movement, ‘sleek’, ‘glamorous’, ‘bold’, ‘elegant’. All of which we wanted to capture in the designs for each component. For each new theme, as mentioned in previous blogs, we have a bit of a product formula in terms of elements needed to turn it into a theme. The first design is always the tissue paper, as more often than not it features a number of illustrations that we then take pieces of to put into the other products; A5 paper, A6 notebook,...

What with the launch of our new Ethereal Collection, it seemed fitting for our next little blog post to be all about the importance of writing letters. One really important benefit is that it promotes mindfulness. You can type and text at record speeds but there’s only so fast you can write a letter (well, one that the receiver can read anyway!) Similarly to drawing or painting, it creates a sense of calmness and relieves anxiety, the whole process forces you to slow down and take care with every word. Unlike an email or text where you have the constant opportunity...